Having built the previous version of Fiat Parkside’s website, I felt fairly confident with the customer’s tastes. The previous website had been built when we first offered responsive websites, and the customer had had a lot of full width imagery. The brief now was to refine what was there.
This type of brief is sometimes welcome - it means you can use the time to work on the finer details instead of starting from scratch and having to spread your focus thinly in the time allowed. I also worked closer to Fiat’s website, giving me further direction on colour palettes, font weights etc.
With the search results and details page, the sidebar was done away with to bring the focus on the page content itself, iconography was used to make spec items more digestible, whilst content on the vehicle details page was tabbed in order to reduce excess scrolling and help break content down further for the user.