The ‘Roadmap’ was an internal project aiming to help sales reps to understand the on-boarding process for customers in a visual way. The brief was to create a round ‘M25’ motorway with various features and obstacles on the way round that would represent the different stages. This was to be used as a cut-out board game and a powerpoint presentation.
I chose to work in isometric as this would remove the problems with having to illustrate on a continuous curve. A couple of illustration packs from Getty images got me started, but a fair amount of custom componentry had to be created for the metaphors, which I came up with.